THE MASTER STORE DISPLAY BOOK
The official historical archive of the 1962–63 Barbie Master Store Display
SOLD OUT
This 77-page full-color collector reference documents the remarkable Barbie Master Store Display with original photography, detailed descriptions, historical information and years of research.
The official historical archive of the 1962–63 Barbie Master Store Display
This 77-page full-color collector reference documents the remarkable 1962–63 Barbie Master Store Display through original photography, detailed descriptions, historical information and years of research.
Created as far more than an auction catalog, this publication preserves the story of an extraordinary piece of Barbie retail history. The display represents the way Mattel presented Barbie, Ken and their world to retailers and customers during the early years of the brand.
The book documents the display itself along with its dolls, fashions, accessories, gift sets, packaging, signage and merchandising details. Each section was photographed and researched to create a lasting visual and historical record for collectors.
Special attention is given to the history of Mattel’s retail merchandising, dealer materials and the way these large store displays were assembled and used. Because displays of this size were generally temporary retail fixtures, very few survived intact.
This remarkable example offered a rare opportunity to study an early Barbie retail presentation as a complete historical object rather than simply as a collection of individual pieces.
The book includes coverage of the boxed dolls, dressed-box dolls, NRFB fashions, accessory paks, gift sets, display components, dealer materials and the illuminated Barbie, Ken and Midge signage associated with the display.
Preserving Barbie History
One of the goals of Sandi Holder’s Doll Attic is to preserve and document important Barbie history before that information is lost. The Master Store Display book was created with that purpose in mind — to provide today’s collectors and future generations with a carefully researched reference to this extraordinary discovery.
THE MASTER STORE DISPLAY BOOK IS SOLD OUT
Thank you to collectors around the world who purchased this special publication and helped make the project such a success.
For information about the display and Auction 54, please visit the Auction 54 Info page.