MEET SANDI HOLDERA Lifetime of Vintage Barbie Knowledge
Collector, author, appraiser, researcher and founder of Sandi Holder's Doll Attic.

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More than 35 years devoted to Vintage Barbie.
My fascination with Barbie began in childhood and grew into a lifelong passion and purpose. Since founding Sandi Holder’s Doll Attic in 1989, I have had the privilege of working with collectors around the world and helping preserve an extraordinary part of Barbie history. Over the years, Doll Attic has specialized in Vintage Barbie dolls, rare and unusual collectibles, Japanese and foreign-market items, historically significant collections and specialty auctions. My work has included researching, appraising and authenticating exceptional Barbie dolls and collectibles; studying original Mattel packaging and merchandising materials; tracing provenance; and creating detailed auction catalogs that collectors continue to use as reference books long after an auction has ended.

Author, Researcher & Barbie Historian
I am the author of Barbie: A Rare Beauty, a collector reference devoted to rare and important Barbie dolls. I have also written about Barbie collecting and history for publications including Barbie Bazaar Magazine. My work has always centered on careful research, original photography and sharing accurate information with the collecting community. Preserving Barbie history has become an important part of what I do — documenting rare examples, recording details that might otherwise be lost, and creating lasting references for future generations of collectors.

Media, Film & Television
Sandi Holder’s Doll Attic and my work have been featured in The New York Times, CNN.com, ABC and CBS News, Newsweek and Good Morning America. I have also appeared in Barbie-related television and documentary productions, including The Toys That Made Us and Barbie Uncovered: A Dream House Divided.

BOOKS & PUBLICATIONSBarbie: A Rare Beauty
A collector reference showcasing rare and important Barbie dolls.

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Guinness World Record
I have been recognized by Guinness World Records for the highest price paid for a single doll at auction — a milestone that reflects the extraordinary world of Barbie collecting and the importance of preserving exceptional examples.

Preserving Barbie History
Today, I continue to document important collections through Doll Attic auctions, books, research and original photography. The goal is not simply to sell a collectible, but to preserve the history behind it so future collectors can understand why it matters. Preserving Barbie history. Supporting collectors. Sharing knowledge.